C’est La Fête!
C'est La Fête! was an exclusive soirée hosted in Gramercy Park, NY to celebrate Etat Libre d'Orange, bringing together notable fragrance influencers for a night of bold scents, conversation, and cocktails. Guests got a first look at the upcoming launch Story of Your Life, set against a vibrant, intimate backdrop. Captured imagery from the event was later used in an ad campaign that reflected the lively, upscale energy of the evening—blending the spirit of the brand with the charm of a New York cocktail party.
The ad campaign that followed was a standout hit during the 2024 holiday season, cutting through the noise with its chic, party-ready aesthetic. By spotlighting real moments from the event and the buzz around Story of Your Life, the campaign resonated with both loyal fans and new audiences. What made it even more impactful was the timing—several high-end and luxury brands rolled out similar event-based campaigns, proving that we were on-trend with our creative direction. The result? Elevated brand visibility and strong engagement.
Skills Utilized: Creative Direction, Photography, Videography, Print Media, HTML/Css
Programs Utilized: Adobe Premiere Pro, Adobe Photoshop, Meta, Shopify, PageFly Landing Page Builder